“TOGETHER FOR A SAFER TRAFFIC” was a campaign organized by Buckner Romania Foundation and sponsored by Heineken for Communities Foundation. It’s purpose was raising awarness among young people about responsible diriving in the traffic. The presentations where organized especially in schools, reaching out more than 1200 students.
Beside campaign and first aid presentations, the students could experience car crash tests through a special machine. On weekends where organized city tours for byciclists, motorcyclits and drivers, the campaign finishing with a public event.
The main idea for the campaign was to highlight the tragic side of accidents, through a minimalistic flat design, in similar style with traffic signs, but also to ask for commitment and solidarity among the four major players: walkers, byciclists, drivers and motorcyclists to take responsibility in achieving safer traffic.
